The Application of Value Engineering in the Design of Specialist Hospital Advertising

被引：0
|
作者：
Ma, Ben-jiang [1 ]
Xu, Bi-wu [1 ]
Qiu, Wan-hua
机构：
[1] Cent S Univ, Sch Business, Changsha 410083, Hunan, Peoples R China
来源：
ICVE&VM 2009: PROCEEDINGS OF THE 2ND INTERNATIONAL CONFERENCE ON VALUE ENGINEERING AND VALUE MANAGEMENT | 2009年
关键词：
value engineering; ads design; function; cost; value analysis;
D O I：
暂无
中图分类号：
T [工业技术];
学科分类号：
08 ;
摘要：
The article holds that the corporate advertising as a carrier of function and cost can also be studied by VE: the function is the goal and role of ads design; the cost is the total expenses of advertising (including planning, design and implementation). The corporate have improved the competitiveness, reduced cost and increased profit by analysis and evaluate the value of advertising design projects of a specialist hospitals A in Changsha, Hunan, China. Related research have important reference value for any type of corporate in the advertising design projects to save cost, thereby increase market competitiveness.
引用
收藏
页码：280 / 284
页数：5
相关论文
共 50 条
  • [1] APPLICATION OF VALUE ENGINEERING DURING INITIAL DESIGN
    POSSER, FH
    MECHANICAL ENGINEERING, 1966, 88 (08) : 59 - &
  • [2] Application of Value Engineering in Industrial Product Design
    Duan, Wen Xin
    MANUFACTURING ENGINEERING AND AUTOMATION II, PTS 1-3, 2012, 591-593 : 191 - 195
  • [3] Application of Value Engineering in Optimizing Design Scheme of Highway Engineering
    Feng, Huihong
    Ding, Xiaoping
    FRONTIERS OF GREEN BUILDING, MATERIALS AND CIVIL ENGINEERING, PTS 1-8, 2011, 71-78 : 436 - 439
  • [4] Application of Aesthetic Value Engineering in Packaging Design
    Xia, Yaqin
    Bai, Xue
    Wu, Xiang
    THIRTEENTH NATIONAL CONFERENCE ON PACKAGING ENGINEERING, TNCPE 13, 2010, : 353 - +
  • [5] Application of Value Engineering in Industrial Product Design
    Duan Wenxin
    2011 IEEE 12TH INTERNATIONAL CONFERENCE ON COMPUTER-AIDED INDUSTRIAL DESIGN & CONCEPTUAL DESIGN, VOLS 1 AND 2: NEW ENGINES FOR INDUSTRIAL DESIGN: INTELLIGENCE - INTERACTION - SERVICES, 2011, : 56 - 59
  • [6] Study on Application of Value Engineering on Construction Design
    Wang Fei
    Wang Shilei
    Yan Juwei
    2009 IEEE 16TH INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND ENGINEERING MANAGEMENT, VOLS 1 AND 2, PROCEEDINGS, 2009, : 506 - 509
  • [7] Application of Value Engineering Theory in Enterprise Product Design
    Yan, Haixia
    Proceedings of the 2016 International Conference on Arts, Design and Contemporary Education, 2016, 64 : 714 - 716
  • [8] The application of value engineering in construction engineering reconnaissance and design industry credit rating
    Li, Bo
    Zhai, Baohui
    Hu, Yucun
    Jiang, Bo
    PROCEEDINGS OF THE 2007 CONFERENCE ON SYSTEMS SCIENCE, MANAGEMENT SCIENCE AND SYSTEM DYNAMICS: SUSTAINABLE DEVELOPMENT AND COMPLEX SYSTEMS, VOLS 1-10, 2007, : 1003 - 1008
  • [9] Application of Value Analysis and Engineering to the Design and Production of Concrete Barrier
    Gumasing, M. J.
    Rada, M. D.
    Santiago, M., V
    2021 IEEE INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND ENGINEERING MANAGEMENT (IEEE IEEM21), 2021, : 947 - 952
  • [10] The Application of Value Engineering in the Analysis of Design Schemes in Petrochemical Project
    Yuan, Shu-die
    Wang, Jing-yuan
    Hou, Han-po
    ICVE&VM 2009: PROCEEDINGS OF THE 2ND INTERNATIONAL CONFERENCE ON VALUE ENGINEERING AND VALUE MANAGEMENT, 2009, : 524 - 532
12345