Interrelationships between tourist involvement, tourist experience, and environmentally responsible behavior: a case study of Nansha Wetland Park, China

This study examines a model linking three facets of tourist involvement (importance & pleasure, sign value, and risk probability & consequence) with tourist experience (TE) and environmentally responsible behavior (ERB). Data were collected with a self-administered questionnaire in a convenient sampling approach from tourists visiting Nansha Wetland Park, China. In total, 308 valid questionnaires were obtained. The structural equation modeling technique was applied to data analyses. Of three tourist involvement (TI) facets, importance & pleasure was found to be the most salient predictor of TE, which in turn led to ERB. Risk probability & consequence was shown as a potent predictor of both TE and ERB. Sign value did not have any effect on either TE or ERB. Basically, TE served as a full mediator between importance & pleasure and ERB, and a partial mediator between risk probability & consequence and ERB. Contributions, managerial implications, and future research directions are discussed.