A Case Study of Strategic Design Management

被引：0
|
作者：
Isada, Fumihiko [1 ]
机构：
[1] Nagoya Univ Commerce & Business, Sch Business, Naka Ku, Nagoya, Aichi 4600003, Japan
来源：
INFORMATION PROCESSING AND MANAGEMENT | 2010年 / 70卷
关键词：
design management; strategic decision making; case study;
D O I：
暂无
中图分类号：
TP3 [计算技术、计算机技术];
学科分类号：
0812 ;
摘要：
Many manufacturers want to improve their product design. However, most manufacturers cannot readily produce a good design, even though they recognize the importance of design. The case of IKEA was considered as an example of how the design bureau in a company should be managed to bring about a good design. It can be summarized as a) concept (a policy is advocated, and a concept is produced), b) Environment (an environment that brings about concept innovation is supplied), c) Risk-Taking (decisions are made that involve risk).
引用
收藏
页码：636 / 640
页数：5
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