A Case Study of Strategic Design Management

Many manufacturers want to improve their product design. However, most manufacturers cannot readily produce a good design, even though they recognize the importance of design. The case of IKEA was considered as an example of how the design bureau in a company should be managed to bring about a good design. It can be summarized as a) concept (a policy is advocated, and a concept is produced), b) Environment (an environment that brings about concept innovation is supplied), c) Risk-Taking (decisions are made that involve risk).