Characteristic of Social Media Marketing Strategy and Customer-Based Brand Equity Outcomes: A Conceptual Model

被引：2
|
作者：
Pham, Phuoc H. [1 ]
Gammoh, Bashar S. [1 ]
机构：
[1] Univ Toledo, 2801 W Bancroft St, Toledo, OH 43606 USA
来源：
CELEBRATING AMERICA'S PASTIMES: BASEBALL, HOT DOGS, APPLE PIE AND MARKETING? | 2016年
关键词：
D O I：
10.1007/978-3-319-26647-3_87
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：433 / 434
页数：2
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