Analysis on Marketing Moral Construction of Tourism Enterprise

被引：0
|
作者：
Yu, Yao [1 ]
Wang, Jie [1 ]
机构：
[1] Jingdezhen Inst Jiangxi, Jingdezhen 333000, Jiangxi, Peoples R China
来源：
2013 3RD INTERNATIONAL CONFERENCE ON SOCIAL SCIENCES AND SOCIETY (ICSSS 2013), PT 9 | 2013年 / 40卷
关键词：
Tourism enterprise; Tourism practitioners; Marketing; Moral construction;
D O I：
暂无
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
The paper analyzes the current marketing moral status of tourism enterprise, expounds the immoral conduct of marketing of tourism enterprise and the damage on consumer and society, and proposes the countermeasures to solve the problems in marketing process, which ensures the rapid development of tourism enterprise. This paper for the Jiangxi province Jingdezhen College Youth Fund Project "Jingdezhen tourism souvenirs of the research and development of" achievement
引用
收藏
页码：58 / 62
页数：5
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