Marketing Behavior and Moral Measurement on the Enterprise

Marketing in the conduct of morality in economic life has become increasingly important, as it relates to business survival, but also on the market order and people's personal lives of the ethical behavior of corporate marketing, measurement of theoretical and practical significance. This paper analyzes the factors affecting the marketing of moral, ethical behavior construct enterprise marketing measurement index system measuring association model, and marketing with examples demonstrate the validity of measurement model of moral relevance.