Evaluation of Farmer's e-Shops with an Emphasis on Services

The evaluation of websites at the Department of Information Technologies has so far been largely focused on the websites of towns, municipalities, or regional Internet portals. In the submitted article, we focused on evaluation of food and farmers' e-shops. As the new generation grows in the digital age and it is accustomed to search for and buy goods in this environment, we have decided to focus on this issue. To ensure that the user repeatedly returns, you need to recognize what services he requires. For the purposes of evaluation, we determined 25 parameters, in which 12 are new parameters focused on the service category and used them for evaluation of nine food and farmers' e-shops: 5 Czech, 2 British, and 2 Greek. It turned out that comparing Czech and foreign e-shops with the same parameters is not entirely appropriate. Some parameters can only be applied in the Czech environment (like cash on delivery), which was not even offered in evaluated foreign e-shops. Similarly, the option for free pickup at the designated place was also not available. If we would evaluate Czech and foreign e-shops separately, kosik.cz would be the winner among Czech e-shops and yolenis.com among foreign e-shops.