Video Neuro-advertising Recommender Model for Affective BIM

The idea of the VINERS project is to perform research on neuro-advertising by applying biometric, physiological, intelligent and affective computer technologies as well as statistical analysis, text and data analytics, recommender and multicriteria analysis methods in order to develop the Video Neuro-advertising (VINERS) Model and System. The VINERS Model is innovative on a global level by the following aspects: 1) compilation and analysis of physiological and emotional maps of advertising contents along with neuro-matrices, 2) completion of a neuro-questionnaire and 3) development of the VINERS1 Sub model for analyzing and assessing the impact of electronic advertising (advertising of contents under development) and the VINERS2 Sub-model for intuitively broadcasting an electronic advertisement (already developed contents of an advertisement). This study demonstrates the Video Neuro-advertising Recommender Model by its affective BIM basis.