Driving Employee-Based Brand Equity

被引：0
|
作者：
Boukis, Achillleas [1 ]
Christodoulides, George [2 ]
机构：
[1] Univ Sussex, Brighton, E Sussex, England
[2] Univ London Birkbeck Coll, London WC1E 7HX, England
来源：
CELEBRATING AMERICA'S PASTIMES: BASEBALL, HOT DOGS, APPLE PIE AND MARKETING? | 2016年
关键词：
D O I：
10.1007/978-3-319-26647-3_215
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：1005 / 1006
页数：2
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