Driving Employee-Based Brand Equity

被引：0
|
作者：
Boukis, Achillleas [1 ]
Christodoulides, George [2 ]
机构：
[1] Univ Sussex, Brighton, E Sussex, England
[2] Univ London Birkbeck Coll, London WC1E 7HX, England
来源：
CELEBRATING AMERICA'S PASTIMES: BASEBALL, HOT DOGS, APPLE PIE AND MARKETING? | 2016年
关键词：
D O I：
10.1007/978-3-319-26647-3_215
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：1005 / 1006
页数：2
相关论文
共 50 条
  • [1] Building and measuring employee-based brand equity
    King, Ceridwyn
    Grace, Debra
    EUROPEAN JOURNAL OF MARKETING, 2010, 44 (7-8) : 938 - 971
  • [2] Investigating Key Antecedents and Outcomes of Employee-based Brand Equity
    Boukis, Achilleas
    Christodoulides, George
    EUROPEAN MANAGEMENT REVIEW, 2020, 17 (01) : 41 - 55
  • [3] EMPLOYEE-BASED BRAND EQUITY: WHY ANKARA UNIVERSITY, TOMER BRAND IS SO STRONG?
    Ulas, Dilber
    Tuzcu, Arcan
    Satici, Esra
    PROCEEDINGS OF THE 3RD BUSINESS & MANAGEMENT CONFERENCE, 2016, : 265 - 278
  • [4] How posting in social networks affects employee-based brand equity
    Hesse, Andreas
    Schmidt, Holger J.
    Bosslet, Ronja
    Hausler, Mariella
    Schneider, Aileen
    EUROPEAN JOURNAL OF MARKETING, 2022, 56 (07) : 1907 - 1925
  • [5] FACTORS AFFECTING EMPLOYEE-BASED BRAND EQUITY: EVIDENCE FROM CHINA
    Awan, Tahir Mumtaz
    Li, Xiaolin
    Wang Haizhong
    INTERNATIONAL JOURNAL OF MANAGEMENT STUDIES, 2018, 25 (01):
  • [6] Characterizing Brand Knowledge and Identification as Predictors of Consumer-Based Brand Equity: Mediating Role of Employee-Based Brand Equity
    He, Zijing
    FRONTIERS IN PSYCHOLOGY, 2022, 13
  • [7] The Influence of Internal Marketing on Employee-Based Brand Equity: A Case of Hotel Industry
    Sarangal, Rajani Kumari
    PACIFIC BUSINESS REVIEW INTERNATIONAL, 2018, 10 (08): : 130 - 139
  • [8] THE MEASUREMENT OF EMPLOYEE-BASED BRAND EQUITY IN A CORPORATE UNIVERSITY(A CASE STUDY IN THAILAND)
    Supornpraditchai, Tanya
    ICIM2012: PROCEEDINGS OF THE ELEVENTH INTERNATIONAL CONFERENCE ON INDUSTRIAL MANAGEMENT, 2012, : 584 - 590
  • [9] Developing internal marketing strategies for measuring and managing employee-based brand equity
    Baca, Granit
    Reshidi, Nail
    QUALITATIVE MARKET RESEARCH, 2023, 26 (05): : 687 - 704
  • [10] Knowledge dissemination and employee-based brand equity nexus: an inclusive marketing perspective
    Gulzar, Obaid
    Malik, Muhammad Imran
    Nawaz, Faisal
    Shahid, Osama Bin
    CORPORATE COMMUNICATIONS, 2025,
12345