Beyond brand image: Analyzing the culture of brands

被引：0

作者：

Thompson, CJ ^{[1
]}

机构：

[1] Univ Wisconsin, Madison, WI 53706 USA

来源：

ADVANCES IN CONSUMER RESEARCH, VOLUME XXXI | 2004年 / 31卷

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：98 / 99

页数：2

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