Ranking the Criteria for Sustainability of Community-Based Rural Homestay Programmes from the Perspective of the Operators

Homestay is one of the government's products that promote the cultural tourism of country around the world. Homestay in Malaysia is not only thriving, but also its operation is moving gradually toward development of economic growth. Many homestays have been built throughout the country and this will give tourists an opportunity to enjoy the different and interesting environment in Malaysia. However, most of them receive less support from tourists and only certain numbers of homestays have operated consistently. This paper examines eleven sustainability criteria for homestay programme in Malaysia covering environmental, economic and sociocultural dimensions. The required data were collected through a survey of 246 homestay operators using a structured questionnaire. Data obtained was analyzed by utilizing percentage and arithmetic average. The findings revealed that the three most important criteria for homestay to remain sustained in this business area are ability and capacity, leadership and conservation of community resources. In order to improve the business performance of homestays in this country, homestay operators should focus on improving their ability and capacity and focus on enhancing their leadership skills.