Intergeneration Comparison of the Perception of Communication Media in the Context of the Nature of their Ownership

Media are an integral part of the life of every society. The nature of their ownership, i.e. their public or private character, may be an important factor when perceiving individual media. The author's objective is to ascertain the respondents' general opinion of the media, above all, in the area of their credibility. Subsequently, these research activities were focused on the fact whether the mentioned character of the medium ownership in respondents has the impact on its perceiving, whether this perception is also influenced by the age or the gender division. The research was primarily focused on the so-called Generation Y and Generation Z. The Chi-square test of independence served to confirm or reject the established hypotheses. Social media were not included in the currently conducted research, so that we could compare the research projects carried out with the benefit of hindsight.)