An ap proach to build trust in online electronic markets

被引：0
|
作者：
Hou, GZ [1 ]
Zhang, E [1 ]
机构：
[1] Xi An Jiao Tong Univ, Sch Management, Xian 710049, Peoples R China
来源：
PROCEEDINGS OF THE 2004 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE & ENGINEERING, VOLS 1 AND 2 | 2004年
关键词：
electronic commerce; trust; register deposit; trade security deposit;
D O I：
暂无
中图分类号：
F8 [财政、金融];
学科分类号：
0202 ;
摘要：
Building trust is very important because fraud has been on rise in online. electronic markets. This paper proposes a design of a mechanism of building trust in online electronic markets. One particularly interesting aspect of this mechanism is that it uses both register deposit and trade security deposit in order to induce participant trade truthfully.
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页码：143 / 147
页数：5
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