A Study on Tourism Image Orientation of Tianjin

被引：0
|
作者：
Li Jin [1 ]
He Xiao [1 ]
Zhao Liming [1 ]
机构：
[1] Tianjin Univ Commerce, Coll Tourism Management, Tianjin 300134, Peoples R China
来源：
MARKETING SCIENCE INNOVATIONS AND ECONOMIC DEVELOPMENT | 2009年
关键词：
Tianjin; Tourism image; Tourism resources; Market perception;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Starting with the status quo of tourism development of Tianjin, this paper analyses the factors restricting the tourism development of this city, as well as the characteristic of tourism resources and market perception of this city by conducting questionnaire investigation into the tourism image of Tianjin. Basing on the above, it discusses the establishment of tourism image of Tianjin, and puts forward the theme words of whole image of tourism and tourism attractive matter image.
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页码：204 / 208
页数：5
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