Study on the weight model of environmental protection evaluation based on automobile green marketing

Three characteristic stages are selected in automobile life cycle. Based on the analysis of industry states, the evaluation indexes are chosen correlative to the automobile green marketing. Each weight of evaluation index is calculated by using the analytic hierarchy process and the fuzzy evaluation method. The evaluation system is established for the automobile green marketing environmental protection, so as to obtain evaluation integration index model of the automobile green marketing environmental protection. It has been proved that the system is helpful for the automobile green marketing theory and the implementation promotion.