Study on the weight model of environmental protection evaluation based on automobile green marketing

被引：0
|
作者：
Hong, Yan-Yun [1 ]
Tao, Yu-Hong [1 ]
机构：
[1] Jiangsu Normal Univ, Sch Econ & Management, Jiangsu 213001, Peoples R China
来源：
ENTREPRENEURIAL STRATEGY INNOVATION AND SUSTAINABLE DEVELOPMENT | 2007年
关键词：
green marketing; analytic hierarchy process; evaluation weight;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Three characteristic stages are selected in automobile life cycle. Based on the analysis of industry states, the evaluation indexes are chosen correlative to the automobile green marketing. Each weight of evaluation index is calculated by using the analytic hierarchy process and the fuzzy evaluation method. The evaluation system is established for the automobile green marketing environmental protection, so as to obtain evaluation integration index model of the automobile green marketing environmental protection. It has been proved that the system is helpful for the automobile green marketing theory and the implementation promotion.
引用
收藏
页码：1159 / 1163
页数：5
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