Does Greenwashing Pay Off? Understanding the Relationship Between Environmental Actions and Environmental Legitimacy

被引:267
作者
Berrone, Pascual [1 ]
Fosfuri, Andrea [2 ,3 ]
Gelabert, Liliana [4 ]
机构
[1] Univ Navarra, Dept Strateg Management, IESE Business Sch, Camino Cerro Aguila 3, Madrid 28023, Spain
[2] Bocconi Univ, Dept Management & Technol, Via Roentgen 1, I-20136 Milan, Italy
[3] Bocconi Univ, CRIOS, Via Roentgen 1, I-20136 Milan, Italy
[4] IE Univ, Dept Econ Environm, IE Business Sch, Calle Serrano 105, Madrid 28006, Spain
关键词
Environmental management; Institutional theory; Greenwashing; Signaling theory; Nongovernmental organizations; ORGANIZATIONAL LEGITIMACY; SOCIAL-MOVEMENTS; PATENTS; PERFORMANCE; RISK; MANAGEMENT; FIRMS; CERTIFICATION; ISOMORPHISM; INFORMATION;
D O I
10.1007/s10551-015-2816-9
中图分类号
F [经济];
学科分类号
02 ;
摘要
Do firms gain environmental legitimacy when they conform to external expectations regarding the natural environment? Drawing on institutional logic and signaling theory, we investigate sources of heterogeneity in the impacts of environmental actions on environmental legitimacy. Longitudinal data (1997-2001) about 325 publicly traded U.S. firms in polluting industries support the notion that environmental actions help firms gain environmental legitimacy. However, some actions instead can harm this legitimacy if environmental performance deteriorates and the firm is subject to intense scrutiny from nongovernmental organizations. Thus, an important contribution of this research is to identify conditions under which green-washing can backfire.
引用
收藏
页码:363 / 379
页数:17
相关论文
共 80 条
[11]   Corporate greening through ISO 14001: A rational myth? [J].
Boiral, Olivier .
ORGANIZATION SCIENCE, 2007, 18 (01) :127-146
[12]   From Smoke and Mirrors to Walking the Talk: Decoupling in the Contemporary World [J].
Bromley, Patricia ;
Powell, Walter W. .
ACADEMY OF MANAGEMENT ANNALS, 2012, 6 :483-530
[13]   Ecology-Driven Real Options: An Investment Framework for Incorporating Uncertainties in the Context of the Natural Environment [J].
Busch, Timo ;
Hoffmann, Volker H. .
JOURNAL OF BUSINESS ETHICS, 2009, 90 (02) :295-310
[14]   Influencing initial public offering investors with prestige: Signaling with board structures [J].
Certo, ST .
ACADEMY OF MANAGEMENT REVIEW, 2003, 28 (03) :432-446
[15]   Signaling Theory: A Review and Assessment [J].
Connelly, Brian L. ;
Certo, S. Trevis ;
Ireland, R. Duane ;
Reutzel, Christopher R. .
JOURNAL OF MANAGEMENT, 2011, 37 (01) :39-67
[16]   Assessing the performance of voluntary environmental programs: Does certification matter? [J].
Darnall, Nicole ;
Sides, Stephen .
POLICY STUDIES JOURNAL, 2008, 36 (01) :95-117
[17]   Venture capital financing and the growth of startup firms [J].
Davila, A ;
Foster, G ;
Gupta, M .
JOURNAL OF BUSINESS VENTURING, 2003, 18 (06) :689-708
[18]  
Deephouse D. L., 2008, The Sage handbook of organizational institutionalism, P49, DOI 10.4135/9781849200387
[19]   Does isomorphism legitimate? [J].
Deephouse, DL .
ACADEMY OF MANAGEMENT JOURNAL, 1996, 39 (04) :1024-1039
[20]   Free riding in voluntary environmental programs: The case of the US EPA WasteWise program [J].
Delmas, M ;
Keller, A .
POLICY SCIENCES, 2005, 38 (2-3) :91-106