Chinese TV Advertising Creation in Cross-cultural Communication in the Big Data Era

With the continuous development of China's economy and technology, the development of the internet industry has made great progress. All people began to come into contact with the network. The development of the internet impacts on various industries, and our living habits and consumption habits are also subject to the impact of the internet. From the beginning of 2015, China ushered in the tide of the internet, which makes each industry active or passive to meet the new changes. Among them television advertising is a very typical example, especially the Chinese creative advertising culture in cross-cultural communication.