Prospective student's motivations, perceptions and choice factors of a bachelor's degree in tourism

This paper addresses the motivations and perceptions that lead prospective students to favor a bachelor's degree in tourism. Given the relative newness of these studies, the aim was also to determine whether these motivations differ from the ones related to choosing other, more consolidated, degrees in the field of social sciences. The results obtained through a survey reveal that tourism students give prominence to job prospects and to their own tastes and abilities and that there are no great differences between students motivations. Using a Logit model, the significance of motivational factors, academic performance, gender, and parents' education were examined as choice determinants.