An Exploratory Study on Consumers' Perceived Trust of Transaction Virtual Community

被引：0

作者：

Bao Dun-an ^{[1
]}

Dong Da-hai ^{[1
]}

机构：

[1] Dalian Univ Technol, Sch Management, Dalian, Peoples R China

来源：

2009 INTERNATIONAL CONFERENCE ON INFORMATION MANAGEMENT, INNOVATION MANAGEMENT AND INDUSTRIAL ENGINEERING, VOL 4, PROCEEDINGS | 2009年

关键词：

transaction; virtual community; trust; loyalty; purchase intention;

D O I：

10.1109/ICIII.2009.595

中图分类号：

TP39 [计算机的应用];

学科分类号：

081203 ; 0835 ;

摘要：

Current studies on consumers' perceived trust of virtual community concentrate on the antecedents of the community technology factors, but relative few about social factors. From the view of social factors, this paper develops the conceptual model of consumers' perceived trust of the transaction virtual community in which community's transparency and community's information comprehensiveness work as antecedent variables, and consumers' loyalty to the cummunity and purchase intention work as consequent variables.

引用

页码：565 / 567

页数：3

共 50 条

[31] Wayfinding in Virtual Reality Serious Game: An Exploratory Study in the Context of User Perceived Experiences
Irshad, Shafaq
Perkis, Andrew
Azam, Waleed
APPLIED SCIENCES-BASEL, 2021, 11 (17):
[32] AN EXPLORATORY STUDY OF OLIVE TOURISM CONSUMERS
Lopez-Guzman, Tomas
Canero Morales, Pablo M.
Moral Cuadra, Salvador
Orgaz-Aguera, Francisco
TOURISM AND HOSPITALITY MANAGEMENT-CROATIA, 2016, 22 (01): : 57 - 68
[33] Consumers' trust in digital marketing and their perceived experiences: evidence from Bangladesh
Islam, Mohammad Mominul
Hasan, Mostofa Mahmud
Sayem, M. D. Abu
Reza, Asifa
Nuruzzaman, M. D.
INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING, 2024, 21 (1-2)
[34] The Impact of Managerial Responses to Online Reviews on Consumers' Perceived Trust and Attitude
Purnawirawan, Nathalia
De Pelsmacker, Patrick
Dens, Nathalie
ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING, 2015, : 63 - 74
[35] Brand Changes Me: An Exploratory Study of Perceived Changes in Consumers' Self-Concept in the Life Cycle
Kolanska-Stronka, Magdalena
Farnicka, Marzanna
Mamcarz, Piotr
Krasa, Pawel
Poreba-Chabros, Agata
JOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING, 2023, 44 (04): : 429 - 452
[36] The effect of brand experiences on brand loyalty through perceived quality and brand trust: a study on sports consumers
Akoglu, Halil Erdem
Ozbek, Oguz
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, 2022, 34 (10) : 2130 - 2148
[37] The inference of stickiness to trust repair in virtual community
Wu, Jyh-Jeng
Chien, Shu-Hua
Chen, Ying-Hueih
Lin, Wan-Ru
Financial Management and Economics, ICFME 2011, 2011, 11 : 53 - 57
[38] To trust or not to trust: an exploratory qualitative study of personal and community perceptions of vaccines amongst a group of young community healthcare workers in Soweto, South Africa
Watermeyer, Jennifer
Scott, Megan
Kapueja, Lethu
Ware, Lisa Jayne
HEALTH POLICY AND PLANNING, 2022, 37 (09) : 1167 - 1176
[39] AN EXPLORATORY STUDY OF SOCIAL FACTORS INFLUENCING VIRTUAL COMMUNITY MEMBERS' SATISFACTION WITH AVATARS
Kim, Yong Jin
Baker, Jeff
Song, Jaeki
COMMUNICATIONS OF THE ASSOCIATION FOR INFORMATION SYSTEMS, 2007, 20 : 567 - 593
[40] The Potential for Screening for Intimate Partner Violence in Community Pharmacies: An Exploratory Study of Female Consumers' Perspectives
Barnard, Marie
West-Strum, Donna
Holmes, Erin
Yang, Yi
Fisher, Amy
JOURNAL OF INTERPERSONAL VIOLENCE, 2018, 33 (06) : 960 - 979

← 1 2 3 4 5 →