An Exploratory Study on Consumers' Perceived Trust of Transaction Virtual Community

被引：0
|
作者：
Bao Dun-an [1 ]
Dong Da-hai [1 ]
机构：
[1] Dalian Univ Technol, Sch Management, Dalian, Peoples R China
来源：
2009 INTERNATIONAL CONFERENCE ON INFORMATION MANAGEMENT, INNOVATION MANAGEMENT AND INDUSTRIAL ENGINEERING, VOL 4, PROCEEDINGS | 2009年
关键词：
transaction; virtual community; trust; loyalty; purchase intention;
D O I：
10.1109/ICIII.2009.595
中图分类号：
TP39 [计算机的应用];
学科分类号：
081203 ; 0835 ;
摘要：
Current studies on consumers' perceived trust of virtual community concentrate on the antecedents of the community technology factors, but relative few about social factors. From the view of social factors, this paper develops the conceptual model of consumers' perceived trust of the transaction virtual community in which community's transparency and community's information comprehensiveness work as antecedent variables, and consumers' loyalty to the cummunity and purchase intention work as consequent variables.
引用
收藏
页码：565 / 567
页数：3
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