Automatic clustering using an improved artificial bee colony optimization for customer segmentation

In cluster analysis, determining number of clusters is an important issue because information about the most appropriate number of clusters do not exist in the real-world problems. Automatic clustering is a clustering approach which is able to automatically find the most suitable number of clusters as well as divide the instances into the corresponding clusters. This study proposes a novel automatic clustering algorithm using a hybrid of improved artificial bee colony optimization algorithm and K-means algorithm (iABC). The proposed iABC algorithm improves the onlooker bee exploration scheme by directing their movements to a better location. Instead of using a random neighborhood location, the improved onlooker bee considers the data centroid to find a better initial centroid for the K-means algorithm. To increase efficiency of the improvement, the updating process is only applied on the worst cluster centroid. The proposed iABC algorithm is verified using some benchmark datasets. The computational result indicates that the proposed iABC algorithm outperforms the original ABC algorithm for automatic clustering problem. Furthermore, the proposed iABC algorithm is utilized to solve the customer segmentation problem. The result reveals that the iABC algorithm has better and more stable result than original ABC algorithm.