Interactive Multimodal Platform for Digital Signage

The main objective of the platform presented in this paper is the integration of various modules into Web3D technology for Digital Signage systems. The innovation of the platform consists on the development and integration of the following technologies; 1) autonomous virtual character with natural behaviour, 2) text-to-speech synthesizer and voice recognition 3) gesture recognition. The integration of these technologies will enhance the user interface interaction and will improve the existing Digital Signage solutions offering a new way of marketing to engage the audience. The goal of this work is also to prove whether this new way of e-commerce may improve sales and customer fidelity.