首页
学术期刊
论文检测
AIGC检测
热点
更多
数据
Celebrity endorsements: are they worth the money?
被引:1
|
作者
:
不详
论文数:
0
引用数:
0
h-index:
0
不详
机构
:
来源
:
BRITISH DENTAL JOURNAL
|
2018年
/ 225卷
/ 01期
关键词
:
D O I
:
10.1038/sj.bdj.2018.557
中图分类号
:
R78 [口腔科学];
学科分类号
:
1003 ;
摘要
:
引用
收藏
页码:5 / 5
页数:1
相关论文
共 50 条
[21]
Impact of unauthorized celebrity endorsements on cardiovascular healthcare
Mookadam, Farouk
论文数:
0
引用数:
0
h-index:
0
机构:
Mayo Clin, Dept Cardiovasc Med, Phoenix, AZ 55902 USA
Mayo Clin, Dept Cardiovasc Med, Phoenix, AZ 55902 USA
Mookadam, Farouk
Oz, Mehmet
论文数:
0
引用数:
0
h-index:
0
机构:
Columbia New York Presbyterian Med Ctr, Dept Surg, New York, NY 10032 USA
Mayo Clin, Dept Cardiovasc Med, Phoenix, AZ 55902 USA
Oz, Mehmet
Siddiqi, Tariq Jamal
论文数:
0
引用数:
0
h-index:
0
机构:
Dow Univ Hlth Sci, Dept Internal Med, Karachi 74200, Pakistan
Mayo Clin, Dept Cardiovasc Med, Phoenix, AZ 55902 USA
Siddiqi, Tariq Jamal
Almader-Douglas, Diana
论文数:
0
引用数:
0
h-index:
0
机构:
Mayo Clin, Dept Educ, Phoenix, AZ 55902 USA
Mayo Clin, Dept Cardiovasc Med, Phoenix, AZ 55902 USA
Almader-Douglas, Diana
Crupain, Michael
论文数:
0
引用数:
0
h-index:
0
机构:
Johns Hopkins Bloomberg Sch Publ Hlth, Dept Environm Hlth & Engn, Baltimore, MD 21205 USA
Mayo Clin, Dept Cardiovasc Med, Phoenix, AZ 55902 USA
Crupain, Michael
Khan, Muhammad Shahzeb
论文数:
0
引用数:
0
h-index:
0
机构:
John H Stroger Jr Hosp Cook Cty, Dept Internal Med, Chicago, IL 60612 USA
Mayo Clin, Dept Cardiovasc Med, Phoenix, AZ 55902 USA
Khan, Muhammad Shahzeb
FUTURE CARDIOLOGY,
2019,
15
(06)
: 387
-
390
[22]
The value of celebrity endorsements: A stock market perspective
Ding, Haina
论文数:
0
引用数:
0
h-index:
0
机构:
Univ Toulouse 1, Inst Adm Entreprises, F-31042 Toulouse, France
Massey Univ, Sch Econ & Finance, Coll Business, N Shore MSC, Auckland, New Zealand
Ding, Haina
Molchanov, Alexander E.
论文数:
0
引用数:
0
h-index:
0
机构:
Massey Univ, Sch Econ & Finance, Coll Business, N Shore MSC, Auckland, New Zealand
Massey Univ, Sch Econ & Finance, Coll Business, N Shore MSC, Auckland, New Zealand
Molchanov, Alexander E.
Stork, Philip A.
论文数:
0
引用数:
0
h-index:
0
机构:
Massey Univ, Sch Econ & Finance, Coll Business, N Shore MSC, Auckland, New Zealand
Massey Univ, Sch Econ & Finance, Coll Business, N Shore MSC, Auckland, New Zealand
Stork, Philip A.
MARKETING LETTERS,
2011,
22
(02)
: 147
-
163
[23]
Celebrity Endorsements: An Examination of Gender and Consumers' Attitudes
Klaus, Nathan
论文数:
0
引用数:
0
h-index:
0
机构:
Univ Toledo, Coll Business Adm, Toledo, OH 43606 USA
Univ Toledo, Coll Business Adm, Toledo, OH 43606 USA
Klaus, Nathan
Bailey, Ainsworth Anthony
论文数:
0
引用数:
0
h-index:
0
机构:
Univ Toledo, Coll Business Adm, Dept Mkt & Int Business, Toledo, OH 43606 USA
Univ Toledo, Coll Business Adm, Toledo, OH 43606 USA
Bailey, Ainsworth Anthony
AMERICAN JOURNAL OF BUSINESS,
2008,
23
(02)
: 53
-
64
[24]
The value of celebrity endorsements: A stock market perspective
Haina Ding
论文数:
0
引用数:
0
h-index:
0
机构:
Massey University,College of Business, School of Economics and Finance
Haina Ding
Alexander E. Molchanov
论文数:
0
引用数:
0
h-index:
0
机构:
Massey University,College of Business, School of Economics and Finance
Alexander E. Molchanov
Philip A. Stork
论文数:
0
引用数:
0
h-index:
0
机构:
Massey University,College of Business, School of Economics and Finance
Philip A. Stork
Marketing Letters,
2011,
22
: 147
-
163
[25]
The Effects of Celebrity Endorsements of Ideas and Presidential Candidates
Jackson, David J.
论文数:
0
引用数:
0
h-index:
0
机构:
Bowling Green State Univ, Dept Polit Sci, 120 Williams Hall, Bowling Green, OH 43620 USA
Bowling Green State Univ, Dept Polit Sci, 120 Williams Hall, Bowling Green, OH 43620 USA
Jackson, David J.
JOURNAL OF POLITICAL MARKETING,
2018,
17
(04)
: 301
-
321
[26]
Celebrity endorsements: a literature review and research agenda
Bergkvist, Lars
论文数:
0
引用数:
0
h-index:
0
机构:
Univ Nottingham, Business Sch China, Ningbo, Zhejiang, Peoples R China
Univ Nottingham, Business Sch China, Ningbo, Zhejiang, Peoples R China
Bergkvist, Lars
Zhou, Kris Qiang
论文数:
0
引用数:
0
h-index:
0
机构:
Univ Nottingham, Business Sch China, Ningbo, Zhejiang, Peoples R China
Univ Nottingham, Business Sch China, Ningbo, Zhejiang, Peoples R China
Zhou, Kris Qiang
INTERNATIONAL JOURNAL OF ADVERTISING,
2016,
35
(04)
: 642
-
663
[27]
Demand Spillovers, Combative Advertising, and Celebrity Endorsements
Garthwaite, Craig L.
论文数:
0
引用数:
0
h-index:
0
机构:
Northwestern Univ, Kellogg Sch Management, Evanston, IL 60208 USA
Northwestern Univ, Kellogg Sch Management, Evanston, IL 60208 USA
Garthwaite, Craig L.
AMERICAN ECONOMIC JOURNAL-APPLIED ECONOMICS,
2014,
6
(02)
: 76
-
104
[28]
The Impact of Negative Publicity on Celebrity Ad Endorsements
Thwaites, Des
论文数:
0
引用数:
0
h-index:
0
机构:
Univ Leeds, Leeds LS2 9JT, W Yorkshire, England
Univ Sheffield, Sch Management, Sheffield S1 4DT, S Yorkshire, England
Thwaites, Des
论文数:
引用数:
h-index:
机构:
Lowe, Ben
Monkhouse, Lien L.
论文数:
0
引用数:
0
h-index:
0
机构:
Univ Sheffield, Sch Management, Sheffield S1 4DT, S Yorkshire, England
Monkhouse, Lien L.
Barnes, Bradley R.
论文数:
0
引用数:
0
h-index:
0
机构:
Univ Sheffield, Sch Management, Sheffield S1 4DT, S Yorkshire, England
Univ Sheffield, Sch Management, Sheffield S1 4DT, S Yorkshire, England
Barnes, Bradley R.
PSYCHOLOGY & MARKETING,
2012,
29
(09)
: 663
-
673
[29]
The effectiveness of celebrity endorsements: a meta-analysis
Johannes Knoll
论文数:
0
引用数:
0
h-index:
0
机构:
University of Vienna,Department of Communication
Johannes Knoll
Jörg Matthes
论文数:
0
引用数:
0
h-index:
0
机构:
University of Vienna,Department of Communication
Jörg Matthes
Journal of the Academy of Marketing Science,
2017,
45
: 55
-
75
[30]
Celebrity Endorsements and Their Potential to Motivate Young Voters
Austin, Erica Weintraub
论文数:
0
引用数:
0
h-index:
0
机构:
Washington State Univ, Edward R Murrow Coll Commun, Pullman, WA 99164 USA
Washington State Univ, Edward R Murrow Coll Commun, Pullman, WA 99164 USA
Austin, Erica Weintraub
de Vord, Rebecca Van
论文数:
0
引用数:
0
h-index:
0
机构:
Washington State Univ, Edward R Murrow Coll Commun, Pullman, WA 99164 USA
Washington State Univ, Edward R Murrow Coll Commun, Pullman, WA 99164 USA
de Vord, Rebecca Van
Pinkleton, Bruce E.
论文数:
0
引用数:
0
h-index:
0
机构:
Washington State Univ, Coll Engn & Architecture, Pullman, WA 99164 USA
Washington State Univ, Edward R Murrow Coll Commun, Pullman, WA 99164 USA
Pinkleton, Bruce E.
Epstein, Evan
论文数:
0
引用数:
0
h-index:
0
机构:
Washington State Univ, Coll Engn & Architecture, Pullman, WA 99164 USA
Washington State Univ, Edward R Murrow Coll Commun, Pullman, WA 99164 USA
Epstein, Evan
MASS COMMUNICATION AND SOCIETY,
2008,
11
(04)
: 420
-
436
←
1
2
3
4
5
→