Customer Satisfaction and Loyalty towards Companies in the Slovak Republic

被引：0
|
作者：
Dubcova, Gabriela [1 ]
Grancicova, Katarina [1 ]
Hrusovska, Dana [1 ]
机构：
[1] Univ Econ Bratislava, Dept Business Econ, Dolnozemska 1, Bratislava, Slovakia
来源：
PROCEEDINGS OF THE INTERNATIONAL SCIENTIFIC CONFERENCE OF BUSINESS ECONOMICS, MANAGEMENT AND MARKETING 2018 (ISCOBEMM) | 2018年
关键词：
customer satisfaction and loyalty; importance; frequency; way of evaluation;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
In this paper, we focused on evaluating customer satisfaction and loyalty towards companies in the Slovak Republic. The goal of every seller and manufacturer is customer satisfaction. Satisfied customers repeat their purchase, maintain long-term business relationships, and ensure that the companies grow in sales and potential sale profits. In the paper, we focused on the evaluation of research taken in companies in the Slovak Republic in 2016, the importance of evaluating customer satisfaction and loyalty for companies, frequency of the evaluation and the way used for evaluation. Subsequently we examined dependence of customer satisfaction and loyalty to the size of the companies, its structure, focus, industry and time of presence in the sector. The results of the survey can be used to create the right sales strategy in specific companies, and are the means to further attract new customers.
引用
收藏
页码：61 / 67
页数：7
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