An integrated live interactive content insertion system for digital TV commerce

被引：0
|
作者：
Zhang, LJ [1 ]
Chung, JY [1 ]
Liu, LK [1 ]
Lipscomb, JS [1 ]
Zhou, Q [1 ]
机构：
[1] IBM Corp, Thomas J Watson Res Ctr, Yorktown Hts, NY 10598 USA
来源：
FOURTH INTERNATIONAL SYMPOSIUM ON MULTIMEDIA SOFTWARE ENGINEERING, PROCEEDINGS | 2002年
关键词：
D O I：
暂无
中图分类号：
TP31 [计算机软件];
学科分类号：
081202 ; 0835 ;
摘要：
We present an advanced architecture for selectively inserting interactive content into a live TV broadcast and tracking the usage of the inserted content by client viewers. Specifically, we propose a multi-level interactive content preview mechanism, agent-based information exchange mechanism and E-commerce enablement technology powered by an Interactive Content Creation Engine (ICCE). Also, we introduce two types of mapping lists for scheduling and for an intelligent decision maker based on the transaction monitoring and multi-level content preview. We propose that the improved live interactive content insertion method and system will be especially useful for building interactive TV e-commerce solutions.
引用
收藏
页码：286 / 293
页数：8
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