Integration Research on Online and Offline Agricultural Products

被引：0

作者：

Lin, Shaojiang ^{[1
]}

Chen, Jiaying ^{[1
]}

机构：

[1] Sichuan Agr Univ, Chengdu, Sichuan, Peoples R China

来源：

PROCEEDINGS OF THE 2015 INTERNATIONAL CONFERENCE ON ECONOMICS, SOCIAL SCIENCE, ARTS, EDUCATION AND MANAGEMENT ENGINEERING | 2015年 / 38卷

关键词：

Agricultural products; Electronic commerce; Online and offline;

D O I：

暂无

中图分类号：

C [社会科学总论];

学科分类号：

03 ; 0303 ;

摘要：

Due to the problems such as the lack of basic facilities, high circulation costs and poor sales of production and marketing, the efficiency of agricultural products' circulation in China has always been in a low situation relatively. In this paper, it takes the overview of O2O business model as the starting point, with the analysis on the application of electronic commerce in agricultural products market, as well as the analysis on the online and offline interactive marketing, discussing the framework of O2O system, which is based on the integration of online and offline agricultural products, so as to solve the problems existed in the circulation of agricultural products.

引用

页码：813 / 816

页数：4

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