Integration Research on Online and Offline Agricultural Products

Due to the problems such as the lack of basic facilities, high circulation costs and poor sales of production and marketing, the efficiency of agricultural products' circulation in China has always been in a low situation relatively. In this paper, it takes the overview of O2O business model as the starting point, with the analysis on the application of electronic commerce in agricultural products market, as well as the analysis on the online and offline interactive marketing, discussing the framework of O2O system, which is based on the integration of online and offline agricultural products, so as to solve the problems existed in the circulation of agricultural products.