Hedonic Versus Utilitarian Products: The Dawn of Intra-Product Category Research

被引：0

作者：

Dang, Anh ^{[1
]}

机构：

[1] Old Dominion Univ, Norfolk, VA USA

来源：

CELEBRATING AMERICA'S PASTIMES: BASEBALL, HOT DOGS, APPLE PIE AND MARKETING? | 2016年

关键词：

D O I：

10.1007/978-3-319-26647-3_52

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：271 / 271

页数：1

共 16 条

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