Hedonic Versus Utilitarian Products: The Dawn of Intra-Product Category Research

被引：0

作者：

Dang, Anh ^{[1
]}

机构：

[1] Old Dominion Univ, Norfolk, VA USA

来源：

CELEBRATING AMERICA'S PASTIMES: BASEBALL, HOT DOGS, APPLE PIE AND MARKETING? | 2016年

关键词：

D O I：

10.1007/978-3-319-26647-3_52

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：271 / 271

页数：1

共 16 条

[1] The Differential Promotion Effectiveness on Hedonic versus Utilitarian Products
Zheng, Yuhuang
Kivetz, Ran
ADVANCES IN CONSUMER RESEARCH, VOL XXXVI, 2009, 36 : 565 - 565
[2] The Effect of the Dispersion of Review Ratings on Evaluations of Hedonic Versus Utilitarian Products
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INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, 2015, 19 (02) : 95 - 125
[3] Salience of utilitarian versus hedonic criteria in attitude toward product and purchase intention
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CONSUMER INTERESTS ANNUAL CONFERENCE, VOL. 46, 2000, : 127 - 127
[4] An investigation on the effectiveness of hedonic versus utilitarian message appeals in luxury product communication
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[5] Speaking to the mind or the heart: effects of matching hedonic versus utilitarian arguments and products
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MARKETING LETTERS, 2016, 27 (01) : 131 - 142
[6] Speaking to the mind or the heart: effects of matching hedonic versus utilitarian arguments and products
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Marketing Letters, 2016, 27 : 131 - 142
[7] Filtering a beauty justification: the effect of filtered selfies on preferences for hedonic versus utilitarian products
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MARKETING LETTERS, 2024, 36 (1) : 79 - 95
[8] Warm versus competent countries: National stereotyping effects on expectations of hedonic versus utilitarian product properties
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Place Branding and Public Diplomacy, 2013, 9 (2) : 88 - 97
[9] THE IMPACT OF PRETRIAL ADVERTISING ON POSTTRIAL PRODUCT EVALUATIONS: ASSESSING THE EFFECTS OF ATTRIBUTE INFORMATION FOR HEDONIC AND UTILITARIAN PRODUCTS
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JOURNAL OF MARKETING THEORY AND PRACTICE, 2012, 20 (02) : 189 - 201
[10] FRUSTRATION AND CONSUMER EVALUATION OF SEARCH ADVERTISING AND SEARCH ENGINE EFFECTIVENESS: THE CASE OF HEDONIC VERSUS UTILITARIAN PRODUCT
Sun, Qin
Spears, Nancy
JOURNAL OF ELECTRONIC COMMERCE RESEARCH, 2012, 13 (02): : 122 - 134

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