Nominal Response - Based Conjoint Analysis of Banking Products

被引：0
|
作者：
Sagan, Adam [1 ]
Rybicka, Aneta [2 ]
Brzeziniska, Justyna [3 ]
机构：
[1] Cracow Univ Econ, Krakow, Poland
[2] Wroclaw Univ Econ, Wroclaw, Poland
[3] Univ Econ Katowice, Katowice, Poland
来源：
EDUCATION EXCELLENCE AND INNOVATION MANAGEMENT: A 2025 VISION TO SUSTAIN ECONOMIC DEVELOPMENT DURING GLOBAL CHALLENGES | 2020年
关键词：
conjoint analysis; nominal model; banking products; R software;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The aim of the paper is application of Nominal Response IRT (NR-IRT) polytomous measurement model (Bock 1972) within the framework of conjoint analysis of banking product on Polish market. Proposed approach links the tradition of conjoint measurement of dominance structures in attitude measurement with the preference analysis. Incorporating the explicit measurement model within the conjoint analysis allows for error - in variables effect and controlling for downward bias in estimates of the parameters. Additionally, it combines the fundamental conjoint measurement of Rasch tradition with the preference - oriented conjoint analysis.
引用
收藏
页码：708 / 716
页数：9
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