The Research on Customers' satisfaction on Rough Set in Vegetable Quality Tracking System and its Influencing Factors

The people of China are paying more and more attention to food safety problem, vegetables as an indispensable part of food has become the focus of the food safety supervision. This paper based on the survey data of used vegetable quality traceability system user of Beijing, using rough set theory to analyze the key factors affecting customers on the satisfaction evaluation of the project. The results show that traceability system convenience, the authority of traceability information, traceability information integrity and satisfaction of quality problem four variables are the key factors influencing the vegetables quality traceability system satisfaction.