A Critical Evaluation of Customer Perception towards Online Marketing: with Special Reference to the state of Rajasthan

被引：0
|
作者：
Dwivedi, Manish [1 ]
Sharma, Amit [2 ]
机构：
[1] Suresh Gyan Vihar Univ, Jaipur, Rajasthan, India
[2] Suresh Gyan Vihar Univ, ISBM, Jaipur, Rajasthan, India
来源：
INTERNATIONAL JOURNAL OF EARLY CHILDHOOD SPECIAL EDUCATION | 2022年 / 14卷 / 02期
关键词：
Digital Marketing; Customer perception; Electronics; CONSUMER;
D O I：
10.9756/INT-JECSE/V14I2.821
中图分类号：
G76 [特殊教育];
学科分类号：
040109 ;
摘要：
Since last 10 years the numbers of internet users are increasing in India and in the world; this increment is in the terms of age, skill and background of the users. In the present times internet has emerged as an important medium of communication, entertainment, shopping, promotion of goods and services, spread of information and news, current updates, and many other relevant prepositions. This present study has taken the inspiration from this growth prospect of online business and tried to evaluate the perception of customer towards the purchase of electronic items. The researcher has considered the professionals from the field of education in Jaipur. Total sample size of the study is 200 respondents. This study is based on primary data and uses ANOVA (Analysis of Variance) for finding difference in the responses. SPSS is used as a platform of study.
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页码：7106 / 7112
页数：7
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