About sustainable strategies in developed and emerging markets

Reliability versus risk is an up-to date tradeoff various fields of activity concerned with investment and finances. The proposed paper deals with problems of reliability assessment of results being obtained by making investment portfolio decisions. It primarily suggested solving these problems using sustainable investment decisions definition and adequate investment portfolio for decision reliability assessment. Here the interaction of reliability and risk categories is analyzed, it is shown how the processes revealing the content of these categories match and at the same time influence each other. Investment decisions reliability assessment methods can become the sustainable decision strategy projection mean. In the paper peculiarities of sustainable strategies development in different markets are analysed, stressing the differences of the emerging markets and the developed ones.