INTERNATIONAL MARKETING RESEARCH: OPPORTUNITIES AND CHALLENGES IN THE 21ST CENTURY

被引：3
|
作者：
Rialp, Alex [1 ]
Rialp, Josep [1 ]
机构：
[1] Autonomous Univ Barcelona, Coll Econ & Business Sci, Dept Business Econ, Barcelona, Spain
来源：
INTERNATIONAL MARKETING RESEARCH | 2006年 / 17卷
关键词：
D O I：
10.1016/S1474-7979(06)17019-2
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
[No abstract available]
引用
收藏
页码：1 / 62
页数：62
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