Marine wildlife entanglement: Assessing knowledge, attitudes, and relevant behaviour in the Australian community

Marine debris remains a global challenge, with significant impacts on wildlife. Despite this, there is a paucity of research examining public understanding about marine wildlife entanglement [MWE], particularly within an Australian context. The present study surveyed two hundred and thirteen participants across three coastal sites to assess familiarity with MWE and the effectiveness of a new community education initiative 'Seal the Loop' [STL]. Results revealed attitudes toward marine wildlife were very positive (M 40.5, SD 4.12): however 32% of participants were unable to correctly explain what MWE is and risks to wildlife were under-estimated. SR may be one method to enhance public understanding and engagement-if community familiarity with the program can be increased. For those aware of SR (<13% of the sample at the time of the study), findings revealed this was having a positive impact (e.g. learning something new, changed waste disposal behaviours). (C) 2014 Elsevier Ltd. All rights reserved.