RETHINKING RELIGIOUS FESTIVALS IN THE ERA OF DIGITAL ETHNOGRAPHY

The Festival of Sant'Efisio has been carried out for centuries in Sardinia, Italy, to honor a vow made to the Saint after a plague in the seventeenth century. As a result of the global health crisis in 2020, the Festival was performed mainly through social media. Studying this event under such conditions accentuated the inherent complexity of interpreting ethnographic data from religious festivals, in which the body, emotions, and participation play a fundamental role. Emphasizing the hybridity of online and offline worlds, we reflect on how fieldwork has been transformed by COVID-19 through a reflexive account of the methodological challenges of online festival ethnography.