The impact of Web quality and playfulness on user acceptance of online retailing

被引：568
|
作者：
Ahn, Tony [1 ]
Ryu, Seewon [1 ]
Han, Ingoo [1 ]
机构：
[1] Korea Adv Inst Sci & Technol, Grad Sch Management, Seoul 130012, South Korea
来源：
INFORMATION & MANAGEMENT | 2007年 / 44卷 / 03期
关键词：
playfulness; Web quality; service quality; technology acceptance model; online retailing; WORLD-WIDE-WEB; PERCEIVED PLAYFULNESS; ELECTRONIC COMMERCE; SERVICE QUALITY; MODEL; TECHNOLOGY; CONTEXT; ANTECEDENTS; DESIGN; SITES;
D O I：
10.1016/j.im.2006.12.008
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
We investigated the effect of playfulness on user acceptance of online retailing and tested the relationship between Web quality factors and user acceptance behavior. A survey of 942 users of Web-based online retailing was conducted to test our model. The results showed that playfulness plays an important role in enhancing user attitude and behavioral intention to use a site. We also found that Web quality, categorized into system, information, and service quality, had a significant impact on the perceived case of use, playfulness, and usefulness, and consequently, that it encouraged website use in the context of online retailing. Our study thus provided a balanced and integrative framework for determining Web quality. It enhanced our knowledge of the effect of playfulness, which should help Web practitioners and researchers better understand user behavior in Web-based online retailing. (C) 2007 Elsevier B.V. All rights reserved.
引用
收藏
页码：263 / 275
页数：13
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