Multicriterial Decision Making Usage in the Mobile Phone Application Selection

With the development of the market for mobile applications there is also a need to examine the needs of customers and with regard to their preference there is a need to modify companies offer. The aim of the paper is to determine the weights of individual factors that influence the customer's choice of new applications and thereby determine which factors companies should look for when planning their offers. For the investigation of these preferences is used method Analytical hierarchical Process (AHP). During the research the various factors that may affect the customer's choice of new mobile applications were compared. Using the methods of multi criteria decision making are the properties of mobile applications selected to those that have the greatest importance in the acquisition of new applications. Comparing the alternatives with respect to individual criteria leading to the selection of alternatives that best meets customers' preferences.