Challenges and Reflections of Big Data Mining Based on Mobile Internet Customers

In the era of e-commerce, enterprises need to obtain customer information, development strategy and business plan through big data mining, so as to promote the enterprise's response to e-commerce. In this paper, the research on the big data mining in the process of enterprise operation is carried out. Based on the analysis of the current situation of big data mining in China, this paper analyzes the various risks existing in big data mining in China, and explores the challenges of big data mining. On the basis of this, this paper analyzes the development plan and the coping strategies of big data mining in China to promote the effective use of big data mining in China.