Revisit the formation of destination brand personality

被引：13
|
作者：
Wang, Jingqiang [1 ]
Li, Mimi [2 ]
Li, Cong [1 ]
Li, Dan [1 ]
Lin, Guyang [2 ]
机构：
[1] Huaqiao Univ, Coll Tourism, Quanzhou, Peoples R China
[2] Hong Kong Polytech Univ, Sch Hotel & Tourism Management, Hong Kong, Peoples R China
来源：
ANNALS OF TOURISM RESEARCH | 2022年 / 95卷
关键词：
Destination brand personality; Onsite effect; Event-related potentials; N400; N400; EXPERIENCE; ACTIVATION; IMAGE; ERP; CATEGORIZATION; ANTECEDENTS; EMOTIONS; FN400; INDEX;
D O I：
10.1016/j.annals.2022.103408
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
An event-related-potential technique and the S1(cue)-S2(target) paradigm was developed to explore the effect of the onsite experience on tourists' formation and extension of destination brand personality. 18 potential visitors and 16 actual visitors were selected to complete the experiment, while their response time and N400 event-related-potential component was recorded. Neurocognitive results showed potential and actual tourists induced different response time and N400 latency patterns when identifying three types of destination personality words (weakly associated, original and extended personalities words), reflecting the effect of onsite experience on destination brand personality. These findings proved the reliability and validity of the event-related potential in the research of destination personality and demonstrated the vital role of onsite experience in destination personality. (C) 2022 Published by Elsevier Ltd.
引用
收藏
页数：14
相关论文
共 50 条
  • [31] The impact of destination brand experience on arousal, memorable tourism experience, and revisit intention: Gyeongbok palace night tour
    Kong, Yuan-Qi
    Kwon, Yu-Jin
    Girish, V. G.
    Lee, Choong-Ki
    Reisinger, Yvette
    ASIA PACIFIC JOURNAL OF TOURISM RESEARCH, 2024, 29 (09) : 1063 - 1078
  • [32] Destination image and destination personality
    Hosany, Sameer
    Ekinci, Yuksel
    Uysal, Muzaffer
    INTERNATIONAL JOURNAL OF CULTURE TOURISM AND HOSPITALITY RESEARCH, 2007, 1 (01) : 62 - 81
  • [33] The role of brand personality in the formation of consumer affect and self-brand connection
    McManus, Justin F.
    Carvalho, Sergio W.
    Trifts, Valerie
    JOURNAL OF PRODUCT AND BRAND MANAGEMENT, 2022, 31 (04): : 551 - 569
  • [34] Destination brand experience and visitor behavior: the mediating role of destination brand identification
    Kumar, Vikas
    Kaushik, Arun Kumar
    JOURNAL OF TRAVEL & TOURISM MARKETING, 2018, 35 (05) : 649 - 663
  • [35] Does destination gender matter for destination brand attachment and brand love? The moderating role of destination involvement
    Hamdy, Ahmed
    Zhang, Jian
    Eid, Riyad
    MARKETING INTELLIGENCE & PLANNING, 2024, 42 (01) : 120 - 148
  • [36] Destination brand personality self-congruity and crime perceptions: Effects on travel intentions
    Cruz-Milan, Oliver
    Castillo-Ortiz, Ismael
    JOURNAL OF DESTINATION MARKETING & MANAGEMENT, 2023, 28
  • [37] How does the cross-cultural view shape the destination brand personality and brand image? Evidence from the travelers
    Guzel, Ozlem
    Unal, Caner
    Sahin, Ilker
    JOURNAL OF QUALITY ASSURANCE IN HOSPITALITY & TOURISM, 2024, 25 (02) : 239 - 268
  • [38] Study on Traditional Destination Image Improvement by Brand Personality: Taking "Friendly Shandong" as an Example
    Ping Sun
    PROCEEDINGS OF INTERNATIONAL SYMPOSIUM ON GREEN HOSPITALITY AND TOURISM MANAGEMENT, 2010, : 357 - 362
  • [39] South Korea's Medical Tourism Destination Brand Personality and the Influence of Personal Values
    Guiry, Michael
    Vequist, David G.
    ASIA PACIFIC JOURNAL OF TOURISM RESEARCH, 2015, 20 (05) : 563 - 584
  • [40] Application of destination brand molecule on destination image and brand perception: An exploratory study
    Ivanov, Stanislav H.
    Illum, Steven F.
    Liang, Yating
    TOURISM, 2010, 58 (04): : 339 - 360
12345