SWOT ANALYSIS - POINT OF DEPARTURE FOR STRATEGIC MANAGERS

被引：0

作者：

Vanek, Michal ^{[1
]}

Cerny, Igor ^{[1
]}

Hudecek, Vlastimil ^{[1
]}

Krcmarska, Lucie ^{[1
]}

Magnuskova, Jana ^{[1
]}

机构：

[1] VSB Tech Univ Ostrava, Ostrava, Czech Republic

来源：

GEOCONFERENCE ON SCIENCE AND TECHNOLOGIES IN GEOLOGY, EXPLORATION AND MINING, SGEM 2014, VOL III | 2014年

关键词：

strategy; SWOT analysis; OKD; a; s; Assessment methods;

D O I：

暂无

中图分类号：

P [天文学、地球科学];

学科分类号：

07 ;

摘要：

strategic planning belongs to key activities at the top management level. The right strategy decision asks for realization of many strategic analyses that are usually completed by the SWOT analysis. Many cases of the standing practice of the SWOT realization consist in simple listing of individual factor items. This paper concentrates on assessing the SWOT analysis by means of weighing that regards both the theory and practice of the SWOT analysis conducting. The paper has focused on assessing the SWOT analysis of the major mining company in the Czech Republic, namely the OKD, a.s., which assessment was conducted by weighing the influence of the analysis individual factors.

引用

页码：591 / 598

页数：8

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