Enhancing the Economic Potential of Indigenous People in the Jababeka Industrial Area through Corporate Social Responsibility

Jababeka is a brand of an industrial area located in Cikarang, Bekasi Regency, West Java Province, Indonesia. The purpose of this study was to find how were the CSR programs of the tenants of Jababeka could enhance the economic potential of indigenous peoples. The methodology used descriptive qualitative research. Data collection technique used were interviews, literature, and observations. The results showed that Jababeka used CSR as continuous improvements in succession planning to support company performance excellent. Jababeka CSR program such as Economic, Fellowship, and Environmental. Economic pillar relates to improving the quality of human resources through entrepreneurship training and micro-finance, as well as community empowerment and economic improvement through the provision of assistance in the form of revolving capital, farm or business equipment, including mentoring. This research concluded that CSR Program of tenants could enhance the economic potential of indigenous peoples through Jababeka CSR program especially in training of entrepreneurship and be mentoring in business. The selection of the program was based on the type of products owned by tenant and the practical way of economic empowerment of local communities such as opening a beauty salon of L'Oreal products.