The innovation of drug enterprises' marketing channels in China

被引：0

作者：

Cheng, YX ^{[1
]}

Fang, Y ^{[1
]}

机构：

[1] Wuhan Univ Technol, Sch Management, Wuhan 430070, Peoples R China

来源：

PROCEEDINGS OF 2002 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE & ENGINEERING, VOLS I AND II | 2002年

关键词：

drug enterprises; marketing channel; innovation;

D O I：

暂无

中图分类号：

F8 [财政、金融];

学科分类号：

0202 ;

摘要：

With China reforming medical treatment system and entering WTO, Chinese drug firms feel great stress in distribution. The paper introduces,the evolvement of drug marketing modes in China and analyzes the current problems in drug marketing channel firstly. Then the paper put forward the concrete tactics how to innovate drug marketing channel, including channel choice innovation, channel operating innovation, channel function innovation and channel manner innovation.

引用

页码：874 / 878

页数：5

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