Analysis of Media and Cultural Ideas of China's College Basketball Tournament

With the continuous improvement of competitive level of college basketball, college basketball tournament has become an important medium for mass media to realize its entertaining, popular, and commercial purposes. Meanwhile, it has also become an effective way to publicize and promote the socialization, industrialization, and entertainment for school basketball tournament. Based on the methods of literature, mathematical statistics and logical analysis, this paper systematically analyzes the medium spread and cultural concepts of some influential college basketball tournaments, including CUBA tournament in China, the CUBS tournament, Li-Ning "3 +1" Campus Basketball Challenge, and provides a reference for our basketball tournament and its cultural spreading.