Analysis of Media and Cultural Ideas of China's College Basketball Tournament

被引：0
|
作者：
Ding, Ying-jun [1 ]
Ji, Zhu [1 ]
机构：
[1] Henan Univ, Dept Phys Educ, Kaifeng 475001, Henan, Peoples R China
来源：
PROCEEDINGS OF THE XI'AN 2012 INTERNATIONAL CONFERENCE OF SPORT SCIENCE & PHYSICAL EDUCATION, VOL I: SCIENCE AND INNOVATION IN SPORTS | 2012年
关键词：
colleges and universities; basketball tournament; spread; culture;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
With the continuous improvement of competitive level of college basketball, college basketball tournament has become an important medium for mass media to realize its entertaining, popular, and commercial purposes. Meanwhile, it has also become an effective way to publicize and promote the socialization, industrialization, and entertainment for school basketball tournament. Based on the methods of literature, mathematical statistics and logical analysis, this paper systematically analyzes the medium spread and cultural concepts of some influential college basketball tournaments, including CUBA tournament in China, the CUBS tournament, Li-Ning "3 +1" Campus Basketball Challenge, and provides a reference for our basketball tournament and its cultural spreading.
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页码：244 / 248
页数：5
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