Applying Google Trends' Search Popularity Indicator to Professional Cycling

被引：4

作者：

Genoe, Alexander ^{[1
]}

Rousseau, Ronald ^{[2
,3
]}

Rousseau, Sandra ^{[4
]}

机构：

[1] Katholieke Univ Leuven, Fac Econ & Business, Leuven, Belgium

[2] Katholieke Univ Leuven, MSI, Fac Onderzoeksctr ECOOM, Leuven, Belgium

[3] Univ Antwerp, Fac Social Sci, Antwerp, Belgium

[4] Katholieke Univ Leuven, Fac Econ & Business, CEDON, Warmoesberg 26, B-1000 Brussels, Belgium

来源：

JOURNAL OF SPORTS ECONOMICS | 2021年 / 22卷 / 04期

关键词：

search popularity indicator (SPI); Tour de France; social media; own-country preferences; google trends;

D O I：

10.1177/1527002520988329

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study uses Google Trends data to analyze the impact of the main events in the Tour de France 2019 on cyclists' online popularity in 12 countries and at a global scale. A fixed effects panel model revealed a strong own-country preference. While online popularity increased with the duration of the Tour, race incidents strongly influenced online popularity. Besides the yellow jersey, winning a stage was more important than wearing the green, white or polka dot jersey for most regions. Still, on a global scale, young cyclists' online popularity benefited more from wearing the white jersey than from winning a Tour stage.

引用

页码：459 / 485

页数：27

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