Applying Google Trends' Search Popularity Indicator to Professional Cycling

被引：4
|
作者：
Genoe, Alexander [1 ]
Rousseau, Ronald [2 ,3 ]
Rousseau, Sandra [4 ]
机构：
[1] Katholieke Univ Leuven, Fac Econ & Business, Leuven, Belgium
[2] Katholieke Univ Leuven, MSI, Fac Onderzoeksctr ECOOM, Leuven, Belgium
[3] Univ Antwerp, Fac Social Sci, Antwerp, Belgium
[4] Katholieke Univ Leuven, Fac Econ & Business, CEDON, Warmoesberg 26, B-1000 Brussels, Belgium
来源：
JOURNAL OF SPORTS ECONOMICS | 2021年 / 22卷 / 04期
关键词：
search popularity indicator (SPI); Tour de France; social media; own-country preferences; google trends;
D O I：
10.1177/1527002520988329
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study uses Google Trends data to analyze the impact of the main events in the Tour de France 2019 on cyclists' online popularity in 12 countries and at a global scale. A fixed effects panel model revealed a strong own-country preference. While online popularity increased with the duration of the Tour, race incidents strongly influenced online popularity. Besides the yellow jersey, winning a stage was more important than wearing the green, white or polka dot jersey for most regions. Still, on a global scale, young cyclists' online popularity benefited more from wearing the white jersey than from winning a Tour stage.
引用
收藏
页码：459 / 485
页数：27
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